Management of transformational processes of an educational product in the digital space (on the example of additional professional education).

Abstract

Aim. Research of managerial aspects of transformation of additional professional programs as a product of the industry market of additional professional education in the digital space.

Methodology. Content analysis of the opinions of domestic and foreign authors in determining the factors of digitalization, determining the role of digitalization of education as an element of digitalization of the economy. Based on the analysis of statistical data, the author investigated the dynamics of indicators of internal costs of organizations in the field of additional vocational education for digitalization, as well as information on the number of educational products sold using e-learning and distance learning technologies, consumer preferences for choosing the form of the product.

Results. Conclusion is made about the transformation of the educational product of the sphere of additional professional education into an electronic (digital) space. The introduction is proposed and the economic effect of the introduction of a Unified Register of organizations in the field of additional professional education that implement educational programs in electronic form and (or) with the use of distance learning technologies is disclosed.

Research implications. The author formulated a proposal for the introduction of a tool for managing economic processes in the field of additional vocational education, namely, a Unified register of organizations in the field of additional vocational education that implement educational programs in electronic form and (or) using distance learning technologies.