Specifics of labor motivation of sales department personnel of trading enterprise (using laboratory market as an example)
https://doi.org/10.18384/2949-5024-2024-2-37-44
Abstract
Aim. Development of practical recommendations to improve the labor motivation system for Sales Department personnel.
Methodology. When writing the article, analysis and synthesis, expert assessments, questionnaires, interviews, observation and other research methods were used to analyze and assess the effectiveness of the motivation system.
Results. The need to study motivation (including labor motivation) in an interdisciplinary manner is justified. It is quite obvious that without decent motivation of the work of the sales department personnel in the company, there can be no question of any serious and high-quality breakthrough in the segment under consideration.
Research implications. Is that the developed recommendations can be used by trading enterprises to effectively manage personnel and increase their competitiveness.
About the Authors
I. V. Braga
Federal State University of Education
Russian Federation
Russian Federation
Irina V. Braga – Cand. Sci. (Economics), Assoc. Prof., Department of Public Procurement, Management and Public Administration
ul. Very Voloshinoi 24, Mytishchi 141014, Moscow region
I. V. Kuznetsova
Federal State University of Education
Russian Federation
Russian Federation
Irina V. Kuznetsova – Cand. Sci. (Economics), Assoc. Prof., Department of Public Procurement, Management and Public Administration
ul. Very Voloshinoi 24, Mytishchi 141014, Moscow region
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