Organizational basis for the development of retail systems of fuel stations in Russia.

Abstract

Aim. Analysis of the organizational foundations of the work of the filling stations and identification of factors that contribute to their effectiveness in the context of modern challenges.

Methodology. The research procedure includes an analysis of current trends in consumer behavior, the use of digital technologies and environmentally friendly fuels, as well as a study of the strategies of large companies in the Russian market. Methods include qualitative and quantitative analysis of competitive environment data, consumer surveys and monitoring of market trends.

Results. Successful adaptation of petrol stations requires the introduction of digital services, expansion of the range of environmentally friendly fuels and additional services. Most consumers expect convenient mobile applications for payment and service, which emphasizes the importance of digitalization in the market. Matching offers to customer requirements help to increase the competitiveness of companies, and the integration of charging stations for electric vehicles is becoming an important factor in the adaptation process.

Research implications. It consists in deepening the understanding of organizational and economic relations in the sphere of gas station service and in developing recommendations for gas stations on the implementation of innovative technologies and improvement of customer service. Thus, the work represents an important contribution to the development of the theory and practice of management in the sphere of gas stations, emphasizing the need for flexibility and adaptability in the conditions of high competition.