Consumer adaptation to economic challenges: changes in consumer behavior in Russia
https://doi.org/10.18384/2949-5024-2026-1-112-119
Abstract
Aim. To identify structural changes in the consumption of food and non-food products by the Russian population in recent years.
Methodology. The methodology is based on the analysis of the Federal State Statistics Service (Rosstat) data on sales dynamics and changes in consumer preferences in the period from 2000 to 2024.
Results. The analysis showed significant shifts in the consumption structure, including a decrease in the share of traditional food products and an increase in the importance of non-food products such as cosmetics and cars.
Theoretical and/or practical significance. lies in the identification of key trends in consumer behavior, which can be used to predict future changes in the consumer market. The results of the study can contribute to the development of strategies aimed at supporting sustainable consumption and adapting the economy to changing conditions.
About the Author
R. I. Yusov
Federal State University of Education
Russian Federation
Russian Federation
Roman I. Yusov – PhD student of the Department of Financial, Economic and Business Education, Federal State University of Education.
Moscow
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