PROCESS-ORIENTED MANAGEMENT AS A TYPE OF INTERNAL RESOURCES FOR PRINTMEDIA INDUSTRY ORGANIZATIONS UNDER MODERN CONDITIONS

Abstract

The article summarizes the results of the research in the field of management inherent in printmedia industry organizations for the purpose of stimulating their interest in another type of management - process-management. As modernisation management methodology for publishing organizations has its specificity on a theoretical basis, it has been revealed that the efficiency of a book or journal edition depends on its content, and the reader’s way to the content of the periodical lies through its style, i.e. a publication should be important, interesting and functional. The parameters of modernisation in comparison with the indicators of efficiency are mainly used in the analysis of local media production and do not consider the importance of non-material resources, namely, intellectual capital in its broad meaning. The author of the article argues that it is process-oriented management that serves to establish such parameters and reveal the forms of dependences between them as it generates process-oriented thinking aimed at the active use of internal potential of printmedia industry organizations to change external environment.