COMPETITIVE MANAGEMENT IN OUTDOOR ADVERTISING MARKET OF THE MOSCOW REGION

Abstract

The article considers the problems of practical implementation of competitive management in the market of outdoor advertising of the Moscow region connected both with imperfections of the legislative and regulatory framework, and with implementation of procedural regulations: particularly the procedures of holding an electronic auction and competitions initiated by local self-government bodies. In view of the fact that the market of outdoor advertising in Russia is actively developing, new formats of placement, ways of installation of advertising structures, the regulatory and legal framework of competitive management in this sphere require constant improvement. In this regard, the analysis of the existing practice of competitive management in the field of outdoor advertising and its compliance with the regulatory framework requires timely identification of existing problems, which is the subject of this article.