MODERN TRENDS OF TOURIST PRODUCTS PROMOTION

Abstract

Aim. To analyze current technological innovations in the field of recreation. The tourist market, characterized by a very high competitive environment, is forced to use modern advertising solutions to attract and retain customers. Methodology. The analysis of statistics (the volume and dynamics of changes in the advertising market, the activity of using social networks and instant messengers) was carried out; the changes in modern information technologies used to attract potential consumers of a tourist product were examined. The methodology of the article includes observation, analysis, generalization and interpretation of results. Results. The analysis showed that the Internet remains the most dynamically growing segment of the market for promoting products and services. It was revealed that the development of online advertising is due to mobile technologies and existing applications that offer a huge variety of content. Theoretical and Practical Implications. The practical value of the article is due to the fact that, along with social networks, instant messengers remain a successful channel for promoting tourist brands. Travelers are not interested in futuristic technologies, but in those that will make relaxation more convenient. Technological innovations, active communication between people and the growing demand for new experiences are prerequisites for the emergence of new projects. Travel companies should combine the marketing opportunities of social networks, instant messengers and mobile devices.