INNOVATIVE APPROACHES TO THE DEVELOPMENT OF THE TOTAL RESOURCE POTENTIAL OF THE REGION

Aim. To describe and analyze innovative approaches to the development of resource potential at the regional level. The authors conducted a study of the concept “potential”; revealed the dynamic susceptibility of a sample of resources; considered the transcendent property of potential in the functional aspect of the controlling activity of the enterprise.

Methodology. The article formulates the theses and defines the algorithmics used to create a correct innovation strategy at the regional level. The methods of system analysis, the coefficient method, as well as the method of analogy and comparison were used in the study.

Results. In the course of work, the authors considered the structure of the innovation strategy of the region and briefly formulated and proposed a grouping of innovative potentials: coefficients of promising opportunities, resulting and requested innovation coefficients.

Research implications: the authors managed to update the problems of formation of the mechanism of innovative development of the total resource potential of the region.

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