MANAGING HR RISKS OF THE ENTERPRISE IN the context OF DIGITALIZATION

Purpose. The purpose of this paper is to identify and tackle management problems determined by the personnel risks of an economic entity under the conditions of digitalization characterized by increasing complexity of protection of competitive advantages of business, rise of theft of personal data of corporate personnel, cases of aggressive behavior, intimidation in online mode, development of group thinking within interest groups and growth of polarization of opinions; dissemination of inexact information. Methodology and Approach. The study provides a review of personnel risks of the enterprise under new conditions of life and management in the main spheres of personnel work: human resource management, personnel's behavior, impact on personnel. The research methodology includes: methods of observation, generalization, interpretation of results and development of classification. Results. The study resulted in the updated classification of personnel risks of the enterprise under new conditions of managing and life in the main spheres of personnel work: human resource management, personnel's behavior, impact on personnel. Theoretical and Practical implications. The authors conclude that management will undergo a number of changes, taking into account the emergence not only of new technologies, but also of fundamentally new digital personnel resources. For practical application, the article describes the updated content of personnel management functions taking into account the influence of digital technologies on the work of a specialist in the field.

digitalization, personnel management, personnel security, personnel risks, digital personnel resources, mechanism, functions of personnel management

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