PROGRAM METHODS OF SALES PROMOTION FOR SEASONAL GOODS
Abstract
The article deals with the kinds of motivational
programs to promote sales of seasonal goods by
the example of wet wipes market. The kinds and models
of such programs, their differences and examples of application
at the Russian market are described. The author
shows some variants how to reduce expenses and
raise the sales by means of the programs stimulating
sales and diversifying companys range of goods. The
article proves the necessity of applying the motivating
programs at the markets of highly seasonal goods, their
importance and role they play for the companies that
want to raise the sales and reduce the expenses.
programs to promote sales of seasonal goods by
the example of wet wipes market. The kinds and models
of such programs, their differences and examples of application
at the Russian market are described. The author
shows some variants how to reduce expenses and
raise the sales by means of the programs stimulating
sales and diversifying companys range of goods. The
article proves the necessity of applying the motivating
programs at the markets of highly seasonal goods, their
importance and role they play for the companies that
want to raise the sales and reduce the expenses.
About the Author
Анастасия Эбергардт
Московский государственный университет
экономики, статистики и информатики
Russian Federation
Russian Federation
References
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4. Карич Д. Предпринимательский маркетинг. - М.: Прогресс 2003г. - 426 с.
5. Климин А.И. Стимулирование продаж. - М.: Вершина, 2007. - 272 с.
6. У. Уэллс, Дж. Бернет, С. Мориарти. Реклама: принципы и практика. - Питер, 2003. - 800 с.
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