THE KRASNODAR REGION COASTAL ZONES ALTERNATIVE TOURISM DEVELOPMENT

Abstract

The article examines the current state of
the recreational potential and hotel stock of the Krasnodar
region. The study revealed some negative trends
in the development of tourism in the Krasnodar region,
such as infl ated prices for hotel services at a low level
of service, signifi cant depreciation of fi xed assets of accommodation,
excessive human pressure on the coastal
strip of the Black Sea. These and other negative factors
to be resolved by adopting an alternative program
for the Krasnodar regions coastal areas development,
which lies in promoting agricultural tourism on the second
line of resettlement (from 3 to5 km from the Black
Sea coast) in combination with other types of tourism in
the form of «Russian Life» project tourist complexes.