DEVELOPMENT OF A MULTICOMPONENT MARKETING MODEL FOR ORGANIZING RESEARCH WORKS

Abstract

Aim. To consider the key features of the process of developing and applying a multi-component marketing model for organizing research activities in order to optimize economic costs and commercialization indicators. Methodology. The authors considered theoretical and methodological foundations related to the development of research models for modern high-tech enterprises in order to develop a synthesized model for organizing research and development with the inclusion of a marketing complex in its basis. Results. The article presents a model of marketing organization of research processes to optimize the formation of groups of economic and production costs and financial indicators. Research implications. A marketing model has been developed for the organization of research activities. The main advantages of using the marketing model are defined. The article presents the content structure of the proposed multicomponent marketing model for the organization of research works. A variant of modification of the multicomponent marketing model of scientific and technological innovations according to the specifics of the organization of research works is proposed.