FEATURES OF FORMATION OF THE INTEGRATED SYSTEMS OF THE MARKETING INFORMATION IN THE MARKET OF EDUCATIONAL SERVICES
Abstract
In this article the trends of modern market of educational services in Russia are
dealt with. Using the research data and the results of the analysis of the educational service
as the economic good it was concluded that there is a need of implementation of the efficient
marketing information systems in the life of educational institutions of the country.
Moreover, it is considered that their model must be modernized from the traditional
variant to the new integrated one.
dealt with. Using the research data and the results of the analysis of the educational service
as the economic good it was concluded that there is a need of implementation of the efficient
marketing information systems in the life of educational institutions of the country.
Moreover, it is considered that their model must be modernized from the traditional
variant to the new integrated one.
About the Author
S. . Zhurakhovsky
Московский государственный областной университет
Russian Federation
Russian Federation
References
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