Features of Labor Motivation of Employees of Generation “Z”

Aim. To investigate the features of the labor motivation of generation Z and the main reasons that determine it for more effective involvement of young professionals into the labor process and professional development.

Procedures and methods. The authors analyzed and compared the results of a number of studies of social behavior and work motivation of generation Z, including studies of social and work behavior of students of Moscow Polytechnic University, in order to identify the features and patterns characteristic of representatives of this generation. The theory of generations, the authors of which are U. Straus and N. Howe, causes controversy among scientists, but has proved its practical feasibility, which is confirmed now during studies of the features of the regularity of social interaction, personal values and life priorities of representatives of generation Z.

Results. As a result of the study and analysis of the results of the study and comparison of the results obtained with similar studies, the features of social interaction and work motivation that are most characteristic of representatives of generation Z were identified.

Theoretical and/or practical significance. The practical significance of this study lies in the fact that, based on the analysis, measures have been proposed that can increase the labor motivation of generation Z, which is currently an urgent problem for employers that can solve codependent problems: reduce staff turnover, increase labor productivity and quality, develop the desire for professional growth and self-development among young professionals in the professional field (activity).

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