MARKETING TECHNIQUES OF SHOW BUSINESS PROMOTION

The article examines contemporary views on marketing techniques of show business promotion. The quality of marketing as any organizational and managerial activity largely depends on organizational and economic conditions, the level of information technologies, their content and specificity in the managed sector. The authors propose their treatment of a musical show business as a sphere of subjective activity functioning on the basis of commercial creative activity in the field of music. This activity is considered within the framework of show business market development, producing non-material goods and developing emotional and valuable qualities of a particular subject.

маркетинг, реклама, PR-деятельность, продвижение, шоу-бизнес, интернет, социальные сети, телевидение, гастроли, концертная деятельность, marketing, advertising, PR activities, promotion, show business, Internet, social networking, television, tours, concerts

1. Асафьев Б.В. Музыкальная форма как процесс. Кн. 1 и 2. Л.: Музыка, 1971. 376 с.

2. Сидоренко В.И. Профессия - продюсер кино и телевидения. Практические подходы / В.И. Сидоренко, П.К. Огурчиков. М.: Юнити-Дана, 2010. 712 с.

3. Троицкий А. Я введу вас в мир поп. М.: Время, 2009. 576 с.