WAYS TO REGULATE ENTERPRISE MARKET SUPPLY VALUES

Abstract

The article describes the basic methods and directions to regulate the values of market supply of an industrial enterprise: direct increase in market supply value for consumers; increase in efficiency of supporting activities necessary for enterprise functioning; reduction of total company costs by minimizing or complete liquidation of processes and operations which do not comply with company's general objectives. The analysis of the mentioned methods and directions allows the author of making a conclusion that in spite of their universal character they need to be adapted to specific economic activity, current market situation and the stage of the living cycle of a particular product and company itself.