PLANNING AND DECISION-MAKING TOOLS IN CONDITIONS OF DEEP UNCERTAINTY AS THE BASIS FOR THE PROACTIVE POSITION OF AN ECONOMIC ENTITY
https://doi.org/10.18384/2310-6646-2022-2-127-141
Abstract
Aim. Analysis of decision-making and the use of tools for developing a strategy of behavior in conditions of uncertainty, as well as the formation of a pool of tools for managing opportunities.
Methodology. Studies of planning and decision-making tools in conditions of deep uncertainty as the basis of a proactive position of an economic entity have been carried out. When assessing risk management, the methodology of text analysis was used. Methods of comparison, generalization and interpretation of the research results were also used.
Results. A set of planning and decision-making tools has been formed in conditions of various types of uncertainty. The necessity and relevance of the formation of the proactive position among economic entities in relation to the conditions of deep (marginal) uncertainty are substantiated.
Research implications. The comprehensive analysis of the challenges of uncertainty, the adaptation of the behavior model, the integration of a system to respond to the challenges of the external environment, the introduction of decision support tools in conditions of deep uncertainty all this will allow economic entities to ensure competitiveness in the conditions of the VUCA environment.
About the Authors
O. T. Shipkova
National University of Science and Technology MISIS
Russian Federation
Russian Federation
Olga T. Shipkova – Cand. Sci. (Economics), Assoc. Prof., Department of Economics, National University of Science and Technology MISIS
Leninskiy prosp. 4-1, Moscow 119049
E. N. Akimova
Moscow Region State University
Russian Federation
Russian Federation
Elena N. Akimova – Dr. Sci. (Economics), Prof., Department of Economic and Financial Education, Moscow Region State University
ul. Very Voloshinoi 24, Mytishchi 141014, Moscow Region
O. V. Shatayeva
Moscow State Pedagogical University
Russian Federation
Russian Federation
Olga V. Shatayeva – Cand. Sci. (Historical), Assoc. Prof., Department of Economic Theory and Management, Moscow State Pedagogical University
ul. Malaya Pirogovskaya 1-1, Moscow 119991
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