The article reveals the concept of Internet marketing as a personalized approach to the potential consumer in online and offline sales. The efficiency of Internet marketing can be achieved only through the introduction of modern components aimed at developing a competitive strategy. As part of the study of the existing elements of Internet marketing the authors consider the main indicators of web analytics, including its analytical cycle. The problems that marketers can successfully solve with the help of data obtained from web analytics, as well as the tools and services of web analytics are defined.

The article is devoted to the study of key resources of the process of transformation of a corporate innovative system of hi-tech enterprises. The authors come to a conclusion that the main objectives for the enterprises are creation of the unique research centers, laboratories, small innovative groups and technological associations. At the same time the enterprises need to carry out the analysis and the subsequent assessment of its results for the purpose of identifications of restrictions and establishment of the criteria for inefficient work of the existing business processes at the enterprise and also to organize the work of the so-called mobilisers: an innovative laboratory or corporate innovative center.

The article deals with the component of Search Engine Optimization (SEO) which serves to promote the website for specific user requests. The authors designed a SEO algorithm that includes all necessary actions providing for internal and external optimization and made a comparison of different types of optimization.

The article is devoted to studying the processes in the sphere of space transformation of a corporate innovative system of hi-tech enterprises under implementation of the concept “Industry 4.0”or the fourth industrial revolution. It is shown that for successful development of a corporate innovative system enterprises need to develop comprehensively the principles and resources on which innovative processes of the enterprise are based. The author of the article distinguishes three basic principles of the concept of the fourth industrial revolution: openness, transparency, technological support. In conclusion the author offers an algorithm of the required measures for hi-tech enterprises to initiate corporate innovative system transformation.

The article is concerned with the sturdy of digital marketing as a target and interactive marketing of goods and services directed at improving the mechanism of product sales by means of different digital technologies. One of such technologies, a digital sales funnel, is analyzed. The author of the article argues that the sales funnel allows to trace all stages of potential client advance from the moment of the first acquaintance with the product to its acquisition.

The article stresses the necessity of constructing a corporate innovative system as a guaranty for survival and development of the enterprises under the fourth industrial revolution «Industry 4.0». The authors of the article distinguish four basic principles of a corporate innovative system (globality, openness, business partnership and network organization) and provide recommendations concerning their effective implementation.

Back in the 20th century, ensuring food security in Russia and its regions became one of the leading issues in determining key areas for the development of the state economic security. The purpose of this study is to analyze the food security of the population of the Moscow region in the context of ensuring the economic security of the Moscow region. Using various formal logical and comparative methods, the authors analyzed the problem under study and made a forecast that in the medium term the economic growth of the Moscow region will be based on the implementation of large investment projects in the field of industrial production, expansion of consumer market capacity, and improvement of measures to support small and medium-sized businesses.

The article is concerned with the issues of economic independence and security of Russia and its regions. By using comparative and formal-logical methods, the author came to the conclusion that in the medium term the economic growth of the region will be based on the implementation of major investment projects in the field of industrial production. The quality of the living standards of the residents of Moscow region will depend on the dynamics of development of the region and improvement of measures taken to support small and medium-sized businesses.