PLACE AND ROLE OF SALES PROMOTION FOR SEASONAL GOODS
Abstract
This article considers the importance and peculiarities of sale promotion programs
for seasonal goods, which is illustrated through the wet wipes market. The terms of
seasonal prevalence and sale promotion have been described. The recurrence of sale promotion
programs in the markets of high seasonal dependence is shown. The mainstream marketing
activities to cover seasonal decline have been pointed out.
for seasonal goods, which is illustrated through the wet wipes market. The terms of
seasonal prevalence and sale promotion have been described. The recurrence of sale promotion
programs in the markets of high seasonal dependence is shown. The mainstream marketing
activities to cover seasonal decline have been pointed out.
About the Author
Анастасия Эбергардт
Московский государственный университет
экономики, статистики и информатики
Russian Federation
Russian Federation
References
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